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UI & UX Between Traveloka & Tiket.com

Latest 6 month we got 32.53 M people access Traveloka, 10.43 M people access Tiket.com ( https://www.similarweb.com/website/tiket.com?competitors=traveloka.com ). As we know Traveloka and Tiket.com are the biggest startup that famous in Indonesia that focus in ticketing of flight, hotel booking, and others. From the fact, we try to review their UI & UX from many aspect for Human and computer interaction subject, asked by our lecture, Mr. Irfan.
User Scenario:
User want to using application to have virtual travel then make their activities easier by using apps.
User Goal:
User want to book a flight ticket, hotel and other. Then get invoice update in real-time.
Object function to reach user goal:
Both of are support user to have easier way to have virtual ticket from apps, whether by using booking code, QR code and others.
Advice to make it better:
We advice the company to make user easier to make online check-in, not only for flight and hotels but also in train and other menu could be access by online.
Design Principles :
  • Affordance, is relation between the properties of an object and the capabilities of agent that determine just how the object could possibly be used.
    • tiket.com search buttontraveloka search button
    Both of are similar using orange as color of button, but Traveloka put icon to make user common with the button.
    2. Signifiers, communicate where action takes place. Signifiers signal things, in particular what actions are possible and how they should be done.
    tiket.comtraveloka
    Both apps use icon to sign the menu, in Ticket.com use animated icon and we thougth it took user attention more than Traveloka icon menu.
    3. Mapping, relation between two things. The control and the effect.
    tiket.com mappingtraveloka mapping
    Mapping for both menu are different, Tiket.com design the menu side by side and traveloka show the menu from top to bottom. Both of are clearly design the menu, when user click the icon the function of each menu will show. Unfortunately, user can’t customize the view of menu as customer needs.
    4. Feedback, communication between result and action
    Both application are similar in showing the action when user choose menu. After choosing menu the field that should fullfill are clearly showed.
    tiket.comtraveloka
    5. Discoverability, It is possible to determine what actions are possible. It can show the state of a device.
    tiket.comtraveloka
    Sign “<” and “>” used in both application. Tiket.com showing the sign bigger than Traveloka and put the sign beside the advertising, than Traveloka put the sign in bottom of advertising. The function of sign are to lead user to swipe the advertising promo, then it will guide user to see complete apps when advertising choosen.
    6. Constraints, restricting the kind of interactions that can take place, reduce the chance of error and can also work to focus user’s attention to needed task.
    tiket.comtraveloka
    Both apps design the important button with throwing orange as the color, that take more attention of user to click.
    Traveloka
    Both apps design the important button with throwing orange as the color, that take more attention of user to click.

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